Supplier's Corner

Study Reveals Performance Benefits of Crodas Keravis

December 9, 2005

A recent study published by Croda proves the superior performance benefits of its novel hair-strengthening complex, Keravis, according to Croda executives. Recent trends in hair care show hair strengthening and anti-breakage to part of the performance claims in the product lines of several leading brands. One of the most popular ingredients for supporting this claim is D-Panthenol. In a flexabrasion strength study, Keravis, a protein-silicone copolymer, was compared to D-Panthenol. Results showed a significant improvement in hair strength in hair fibers treated with Keravis when delivered from both a shampoo and conditioner system, versus no real strength benefits provided from the D-Panthenol, according to Croda. Keravis was also able to improve the hair strength with increasing humidity levels, when hair often becomes weaker. More info: E-mail: marketing@crodausa.com.
  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?

  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.