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Technology from Engelhard Creates Visual Impact

Published December 9, 2005
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Engelhard Corporation, Iselin, NJ, offers a special effect pigment technology that provides designers and formulators with high reflectivity, shimmer and transparency to create a strong visual impact and advanced optical effects in plastic, coating and printing ink applications. Firemist Turquoise utilizes thin borosilicate flakes, smooth surface and large particle-size distribution to achieve special effects and can be used in a wide array of end-use applications, including cosmetic and personal care packaging. According to the company, it is ideal for a wide array of end-use applications, including cosmetic and personal care packaging and household appliances.
“The dramatic sparkle and depth of Firemist Turquoise pigment, combined with its rich aquatic coloring, captures attention in a wide variety of end-use applications, particularly when nature-based colors are desired,” commented Stephanie Rochard, global marketing manager, automotive and industrial markets for Engelhard’s special effect pigments. More info: Website: www.engelhard.com.

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