Supplier's Corner

Croda Launches Household Surfactant

January 10, 2006

Croda Launches
Household Surfactant
l A new high actives surfactant, Primasurf SC50, has been introduced by Croda Home Care. The product offers manufacturers a route to successful formulation of multi-format home care cleaners. The product is said to give effective cleaning performance at low levels compared with common anionics, as well as fast wetting of surfaces and fabrics. When tested in vitro, Primasurf SC50 also proved to be mild on the skin. It is recommended for all types of cleaning formulations, including sprays, bottles and wet wipes.
While it offers a high surfactant activity (50%) Primasurf SC50 is easily dilutable, producing a rapid strike in water with no gelling or phase behaviour problems. It is compatible with common builders, does not require a hydrotrope and is a colorless liquid down to 0oC. Its low temperature stability is particularly useful for cold climates, according to Croda.
Primasurf SC50 can replace multiple ingredients in traditional formulations and can be used for a variety of cleaning products, such as hard surface cleaners, multisurface and antibacterial cleaning wipes, car interior and upholstery cleaners, liquid laundry detergents and I&I dilutable cleaners. More info: www.croda.com/europe/primasurf.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.