GE Gives Customers a Sensory Experience
l The latest edition to GE’s Sensory Enhancement product platform, Velvesil DM silicone, is based on a new and patented chemistry. The product glides on and spreads easily as a light, long lasting silky, residue-free film; and helps deliver consumer-perceivable, enhanced sensory benefits, according to the company.
Beatriz Blanco, GE global marketing manager, explained that Velvesil DM silicone also provides performance properties such as thickening in anhydrous formulations and in the oil phase of emulsions. “It also acts as a carrier for fragrances in shower conditioner/shower body lotions to enhance fragrance deposition and longevity after the wash,” she said.
According to GE, the product can be formulated in a wide range of hair care products such as rinse-off and leave-in conditioners. It is recommended for styling products. The material is easily incorporated into formulations and is compatible with most popular cosmetic ingredients. It also enables the formation of products with high or low pH. More info: www.ge.com.