Supplier's Corner

GE Gives Customers a Sensory Experience

February 14, 2006

GE Gives Customers a Sensory Experience
l The latest edition to GE’s Sensory Enhancement product platform, Velvesil DM silicone, is based on a new and patented chemistry. The product glides on and spreads easily as a light, long lasting silky, residue-free film; and helps deliver consumer-perceivable, enhanced sensory benefits, according to the company.
Beatriz Blanco, GE global marketing manager, explained that Velvesil DM silicone also provides performance properties such as thickening in anhydrous formulations and in the oil phase of emulsions. “It also acts as a carrier for fragrances in shower conditioner/shower body lotions to enhance fragrance deposition and longevity after the wash,” she said.
According to GE, the product can be formulated in a wide range of hair care products such as rinse-off and leave-in conditioners. It is recommended for styling products. The material is easily incorporated into formulations and is compatible with most popular cosmetic ingredients. It also enables the formation of products with high or low pH. More info: www.ge.com.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.


  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.