A new curl-perfecting styling agent specially designed to put the spring factor into curls, MiruStyle CP, has been introduced by Croda Personal Care. In tests, the new styling polymer, a quaternary modified cellulose derivative, outperformed other commonly used styling ingredients in terms of curl retention, curl flexibility and frizz control. In performance evaluations (compared against Polyimide-1, Poyurethane-14 and AMP acrylates copolymer, PVP K-30, and PVP/VA copolymer), MiruStyle CP was proven to display superior curl memory benefits compared with commonly used styling agents, maintaining 84% curl memory after a series of 50 controlled extensions.
MiruStyle CP is suitable for cold mix systems without neutralization. It is water soluble and soluble in aqueous systems up to 90% alcohol. Displaying excellent temperature and pH tolerance, and unaffected by electrolytes, MiruStyle CP also forms clear gels with most commonly used gelling agents.
More info: www.crodausa.com.