Croda, Inc. launched a new hair tint emulsifier. Keratint EZ is a one-step conditioning and emulsifying package for creating stable, cost-effective emulsions that simplify the development of hair color formulations, while providing consumer perceivable benefits.
In laboratory evaluations, Keratint EZ delivered durable color to gray hair over an extended period of shampoo wash cycles. When compared to a salon product and three retail products that include after-dye conditioners, Keratint EZ outperformed the comparable products and maintained truer color, as measured by a Labscan XE. Other evaluations showed that Keratint EZ penetrated the hair fiber better than a salon brand and contributed more conditioning. More info: (732) 417-0800, ext. 2165; E-mail: firstname.lastname@example.org