02.16.07
Research completed by Dow Corning gives hope to hair that has been damaged by heat styling, coloring and the environment. Single fiber tensile measurements obtained on hair treated with Dow Corning silicones, three materials—Dow Corning 5-7113 Silicone Quat Microemulsion, 5-7070 Si Amino Elastomer Emulsion and 2-2078 Fluid—demonstrated hair strengthening benefits in leave–on and rinse–off applications. The products also provide a range of other benefits such as wet and dry combing, heat and color protection, curl retention, smooth feel, frizz control, shine and straightening. More info: www.dowcorning.com/personalcare