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New Mascara Concepts from HCP Packaging



Published August 6, 2007
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HCP Packaging USA, Inc. unveiled three revolutionary developments in mascara application concepts: HCP’s Triad Application Concept, Volumizer Application Concept and I-Brush- Molded Mascara brush concept. HCP’s patented Triad application concept offers multiple performance characteristics in the same delivery system all within the initial product application. The asymmetrical triangular brush profile has been uniquely engineered to incorporate multiple application surfaces.

HCP’s patented Volumizer application concept offers multiple performance characteristics through its curved triangular asymmetrical applicator design. The curved brush design opens up the filaments along the product feed groove. In the Volumizer feature, the asymmetrical triangular applicator profile provides improved retention of product within the embodiment of the brush and superior curling/lifting characteristics. HCP’s I-Brush features a molded mascara brush application concept. The design features a filament sleeve with bristles in a superior geometrical array molded in soft polymer and assembled over a solid wand.
More info: www.hcpackaging.com


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