Where do consumers look for inspiration and find like-minded marketers? Trend zones. “The 2007-2008 Arylessence TrendWatch” is a planning guide for fragrance stories based on these trend zones. In “TrendWatch,” Arylessence perfumers and evaluators share their thoughts about fragrance experiences based on modern color and lifestyle trends. Three lifestyles featured in “TrendWatch” in particular—exotica, health/well-being and luxury living—have been determined to be fragrance inspirations for new product concepts into 2008. More info: www.arylessence.com.