Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue November 2015
 •  The Laundress Opens Flagship Store  •  New Anti-Aging Active at Silab  •  Innospec Attains Cosmetic GMP Certification  •  Herbalife Clears Another Legal Hurdle  •  Mary Kay Picks Location for New R&D Center

Arylessence Taps into Trends for Market Information

Published September 11, 2007
Related Searches: fragrance color share consumers
Post a comment
Where do consumers look for inspiration and find like-minded marketers? Trend zones. “The 2007-2008 Arylessence TrendWatch” is a planning guide for fragrance stories based on these trend zones. In “TrendWatch,” Arylessence perfumers and evaluators share their thoughts about fragrance experiences based on modern color and lifestyle trends. Three lifestyles featured in “TrendWatch” in particular—exotica, health/well-being and luxury living—have been determined to be fragrance inspirations for new product concepts into 2008. More info: www.arylessence.com.

blog comments powered by Disqus