Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2015
 •  Stepan Named EPA Safer Choice Partner of the Year  •  City of Hope Honors Pravana Founder & CEO Steve Goddard  •  Castanea Acquires Minority Stake in First Aid Beauty  •  Ecolab Acquires Swisher Hygiene  •  BASF Opens Tarrytown Consumer Testing Center
Print

Arylessence Taps into Trends for Market Information



Published September 11, 2007
Related Searches: share fragrance color consumers
Post a comment
Where do consumers look for inspiration and find like-minded marketers? Trend zones. “The 2007-2008 Arylessence TrendWatch” is a planning guide for fragrance stories based on these trend zones. In “TrendWatch,” Arylessence perfumers and evaluators share their thoughts about fragrance experiences based on modern color and lifestyle trends. Three lifestyles featured in “TrendWatch” in particular—exotica, health/well-being and luxury living—have been determined to be fragrance inspirations for new product concepts into 2008. More info: www.arylessence.com.


blog comments powered by Disqus