Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  China Slashes Tariffs  •  Wella's Not Welcome at L'Oréal  •  Put Pacs in Perspective  •  Herbalife Adds Three, Promotes Two  •  Farmhouse Fresh Rolls Out Summer Scrub
Print

Fixate Superhold Polymer Ideal for Shine, Performance



Published October 3, 2007
Related Searches: inci formula patent personal
Post a comment
Formulating styling products with superior performance and noticeable shine just got easier. A new study commissioned by Noveon Consumer Specialties reveals that hair fibers treated with its new Fixate Superhold Styling Polymer show an average of 32% improvement in luster over those treated with PVP K-90, and a 34% increase in shine versus untreated hair fibers.

Beyond shine enhancement, Fixate Superhold polymer (INCI: Polyacrylate-2 crosspolymer) provides stiff hold that defies gravity as well as humidity, with strong resistance to flaking. The patent-pending polymer also imparts superior texture and aesthetics to styling formulations, making it ideal for today’s high-touch, high-tech consumers.
More info:
www.personalcare.noveon.com


blog comments powered by Disqus