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Fixate Superhold Polymer Ideal for Shine, Performance

Published October 3, 2007
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Formulating styling products with superior performance and noticeable shine just got easier. A new study commissioned by Noveon Consumer Specialties reveals that hair fibers treated with its new Fixate Superhold Styling Polymer show an average of 32% improvement in luster over those treated with PVP K-90, and a 34% increase in shine versus untreated hair fibers.

Beyond shine enhancement, Fixate Superhold polymer (INCI: Polyacrylate-2 crosspolymer) provides stiff hold that defies gravity as well as humidity, with strong resistance to flaking. The patent-pending polymer also imparts superior texture and aesthetics to styling formulations, making it ideal for today’s high-touch, high-tech consumers.
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