Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue March 2015
 •  Pravana To Host National Cut-A-Thon  •  Lonza Promotes Cataldo In Personal Care  •  Hair Lightening System Now at Target  •  Better Skin, Better Sleep  •  J&J's New Approach to Beauty
Print

Fixate Superhold Polymer Ideal for Shine, Performance



Published October 3, 2007
Related Searches: men products formulations care
Post a comment
Formulating styling products with superior performance and noticeable shine just got easier. A new study commissioned by Noveon Consumer Specialties reveals that hair fibers treated with its new Fixate Superhold Styling Polymer show an average of 32% improvement in luster over those treated with PVP K-90, and a 34% increase in shine versus untreated hair fibers.

Beyond shine enhancement, Fixate Superhold polymer (INCI: Polyacrylate-2 crosspolymer) provides stiff hold that defies gravity as well as humidity, with strong resistance to flaking. The patent-pending polymer also imparts superior texture and aesthetics to styling formulations, making it ideal for today’s high-touch, high-tech consumers.
More info:
www.personalcare.noveon.com


blog comments powered by Disqus