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EMD Rolls Out Its Latest Shimmering Ingredient

Published January 4, 2008
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Timiron Synwhite 40 from EMD Chemicals gives cosmetic products an incomparable brilliance. Developed by EMD’s parent company, Merck KGaA, Darmstadt, Germany, this product was launched in markets outside the U.S. and Canada in August 2007. The clear snow-white mass tone, higher hiding power compared to conventional silver-white cosmetic pigments and unique brilliance of Timiron Synwhite 40 provides precious shimmering silver-white effects to cosmetic products.

Particularly transparent or pure white products like shampoos or shower gels are visually enhanced with the application of Timiron Synwhite 40. Timiron Synwhite 40 is based on synthetic mica that is coated with titanium dioxide. More info: www.emdchemicals.com

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