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Croda Extends Softening Beyond Conditioners

Published April 3, 2008
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Generally, when describing shampoo systems, “softening” and “conditioning” do not readily come to mind. Shampoos, through their cleansing action, can strip the hair of dirt as well as essential lipids, leaving it feeling coarse, dry and rough. To remedy this condition, most consumers use both a shampoo and a conditioner in their daily hair care regimen in order to impart softness and a nice conditioned feel to the hair. In order to improve consumer experience with their daily cleansing rituals, Croda has extended it softening technology beyond conditioner formulations and has developed a shampoo- compatible quat, Crodazosoft SCQ, that allows formulators to create shampoos that are aesthetically pleasing and create hair that is soft to the touch. More info: www.crodausa.com

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