Pursilk Treats Curly Tresses with Proteins
It’s a challenge to keep curls well-defined and beautiful all day long. Under the effect of humidity, wind and natural movements during the day, curls tend to lose their structure and volume. Laboratoires Serobiologiques, a division of Cognis, developed Pursilk as a “must-have” product for both natural curls and permed hair. Assisted by the micro-proteins from Moringa seeds, Pursilk protects the hair against external stress. It acts as a sculptor, giving hair a couture look with rejuvenated, elastic and well-defined curls.
More info: www.laboratoires-serobiologiques.com
Ovaliss Lifts Chin Region
To fight against signs of aging and obesity, Sederma launched Ovaliss, an ingredient that is said to counteract the appearance of a double chin. A natural substance, Ovaliss reduces the thickness of fatty tissue. According to the company, the ingredient erases a double chin and visibly reshapes the facial contours. More info: www.sederma.fr
Colonial Chemical, Inc. Releases Mild Surfactant
Colonial Chemical, Inc. introduced a new mild surfactant blend with a multitude of green ingredients. ColaDet RF is a concentrated surfactant blend for a variety of personal care applications. According to the company, it allows the formulator to develop formulations with mild cleansing and strong foaming properties. ColaDet RF is easily dispersible in cold or warm water. The viscosity of formulations can be increased with the addition of salts or polymers. ColaDet RF is gentle enough to be used in personal hygiene washes. More info: www.colonialchem.com
New Anti-Aging Active Based on Apple Stem Cells
Mibelle Biochemistry launched an anti-aging active based on plant stem cells. The material was created using patent-pending plant cell culture technology (PhytoCellTec). This cosmetic active, PhytoCellTec Malus Domestica, has been shown to protect skin stem cells and delay the senescence of hair follicles. These apple stem cells are rich in epigenetic factors and metabolites, which assure the longevity of skin cells. According to the company, the application of plant cell cultures to maintain the function of skin stem cells is a breakthrough in anti-aging. More info: www.mibellebiochemistry.com
Bedford ElastiTag Debuts in Time Square
Lisa Rinna helped couples celebrate Valentine’s Night at the Nivea Garden of Love by handing out single stem roses decorated with a Bedford ElastiTag. The ElastiTag featured Nivea’s information as well as music download offers from the artists Ne-Yo and Chrisette Michele. According to the company, the tag is an idea marketing tool for adding promotional information, coupons, product instructions or brand logos with unlimited product application possibilities. More info: www.elastitag.com
Croda Extends Softening Beyond Conditioners
Generally, when describing shampoo systems, “softening” and “conditioning” do not readily come to mind. Shampoos, through their cleansing action, can strip the hair of dirt as well as essential lipids, leaving it feeling coarse, dry and rough. To remedy this condition, most consumers use both a shampoo and a conditioner in their daily hair care regimen in order to impart softness and a nice conditioned feel to the hair. In order to improve consumer experience with their daily cleansing rituals, Croda has extended it softening technology beyond conditioner formulations and has developed a shampoo- compatible quat, Crodazosoft SCQ, that allows formulators to create shampoos that are aesthetically pleasing and create hair that is soft to the touch. More info: www.crodausa.com
Bayer Presents Baycusan Line
Bayer MaterialScience has developed Baycusan, a line of polyurethanes specifically designed for the cosmetics industry that offer a number of advantages over conventional polymers. They contain no solvents, making them environmentally friendly and can be used to formulate skin and hair care products that emit little or no volatile organic compounds (VOCs).
As a film former in hair styling products, Baycusan PU dispersions offer significantly greater hold at high humidity than the standard polymers. The new dispersions can also be used in peel-off masks.
Used in decorative cosmetics, the new polyurethanes improve the water resistance of mascara, lipsticks and eyeliner products.
More info: www.bayercosmetics.com, www.bayermaterialscience.com