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Croda’s New Clear Shampoo

Published July 14, 2008
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Croda Inc. has unveiled a new clear shampoo system that not only delivers conditioning and detangling, but also outperforms current industry standards, according to the company. Crodafos HCE (oleth-5 phosphate (and) dioleyl phosphate) employs coacervation technology to ensure targeted delivery of the conditioning polymer to the hair, according to the company. It is 100% active, substantive to hair, vegetable-derived and can be used in globally marketed products.

Crodafos HCE is also useful in the development of hair color formulations as it enhances the deposition of color on and within the hair for longer lasting color. It has a wide pH tolerance and is suitable for use in the color base (high pH) and the developer (low pH), as well as for shampoos and conditioners for color-treated hair. More info: www.crodausa.com

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