Supplier's Corner

Croda’s New Clear Shampoo

July 14, 2008

Croda Inc. has unveiled a new clear shampoo system that not only delivers conditioning and detangling, but also outperforms current industry standards, according to the company. Crodafos HCE (oleth-5 phosphate (and) dioleyl phosphate) employs coacervation technology to ensure targeted delivery of the conditioning polymer to the hair, according to the company. It is 100% active, substantive to hair, vegetable-derived and can be used in globally marketed products.

Crodafos HCE is also useful in the development of hair color formulations as it enhances the deposition of color on and within the hair for longer lasting color. It has a wide pH tolerance and is suitable for use in the color base (high pH) and the developer (low pH), as well as for shampoos and conditioners for color-treated hair. More info: www.crodausa.com
  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017

  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.