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Symrise Geneologies Available for Sun and Body Care

Published December 8, 2008
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Symrise has published two genealogies covering body care and sun care products. The genealogies provide the global fragrance and cosmetics industry with a detailed overview of existing products, new releases and trends on the market. Like the company’s earlier genealogies for fine fragrances and personal care products, Symrise’s skin care genealogies are also organized on the basis of different fragrance families, such as citrus, floral, oriental and woody. Products listed within these fragrance families are then broken down into subfamilies. Fruity, spicy and floral, for instance, are the subgroups of the woody family of fragrances. In addition, what is known as a specifier—a reference product representing key olfactory characteristics—is also used to describe the different body care and sun care products in the skin care genealogies.

This three-part classification system makes it possible to present products in precise terms and to understand which market segments have recorded an increase in product launches and which fragrance segments have so far only been partially covered, according to Symrise. More info: www.symrise.com

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