• LycoRed debuted new formulations uniquely designed for hair and nail nutrition based on vitamin B complex and amino acids. The systems, made with LycoRed’s proprietary microencapsulation technology, were showcased at VitaFoods Geneva, May 22-24.
Adequate intake of essential nutrients such as B vitamins and amino acids, along with important antioxidants, helps to support beautiful hair, skin and nails, according to the company.
“Vitamin B complex is essential for correct RNA and DNA synthesis and cell reproduction,” explained Karina Bedrack, sales manager for LycoRed. “As our skin, hair and nails are constantly growing and renewing, we need to provide the adequate nutrition to our body, especially vitamins such as thiamin (vitamin B1), riboflavin (vitamin B2) and biotin, plus choline, to maintain and recover hair and nails.
This is especially true after a long and cold winter, which helps leach these compounds from our body. Deficiencies of any of these nutrients can lead to loss of hair and weak, brittle nails.”
Combining different nutrients with diverse organoleptic properties in dietary supplements is not always easy. Now, with LycoRed’s new formulations, the options for manufacturers are expanding.
“With our advanced microencapsulation technology, it’s possible to mask negative odors and tastes in ‘beauty-from-within’ products that help maintain the vitality of hair and nails,” said Bedrack. “The biggest challenge with vitamin B is being able to offer an odorless product. LycoRed has now overcome that challenge.”
More info: www.lycored.com
Arylessence Targets Laundry Care Category
• Fragrance house Arylessence, Inc. recently debuted a Laundry Innovation Group offering new solutions and laundry applications for marketers seeking to develop a competitive edge, according to the company. Headed by Bruce Garlick, Arylessence’s vice president of fragrance research, the innovation group is focused on the entire spectrum of laundry products from detergents, pods and fabric softeners to fabric refreshers, dryer sheets, and new, innovative products, including sprays and deodorizers.
Team members include Arylessence perfumers; specialists in application design and fragrance evaluation; and in-house experts in consumer attitudes and lifestyles, laundry trends, and marketing insights. The team’s business development leader provides laundry marketers and their retail partners with unique tools to analyze competitors, identify opportunities, and create sustainable marketing platforms.
“Fragrance represents 75% of the consumer impact of a laundry product,” said Steve Tanner, president of Arylessence. “A beautiful laundry fragrance not only creates a powerful consumer connection, but also is the key to long-term customer satisfaction and loyalty. This valuable corporate asset should be developed as strategically as any active ingredient or new technology.”
More info: www.arylessence.com
Natural Skin and Hair Care Ingredients Big at Evonik
Naturals are in style, according to Evonik.
European market leaders in certified natural cosmetics include Dr. Hauschka, Weleda, Logona, Lavera, The Body Shop and Yves Rocher, all of whom use raw materials from Evonik. Their products are, for example, certified by Ecocert, one of Europe‘s largest certification bodies for natural cosmetics, or carry the Controlled Natural Cosmetics seal of the BDIH (the Federation of German Industries and Trading Firms for pharmaceuticals, health care products, food supplements und personal hygiene products) or the NaTrue label.
Various products of Evonik’s Personal Care Business Line, which are used as components for natural cosmetics, already display the label and are ideal for this type of cosmetic product. In addition to the certified products, conventional cosmetics with product claims refer to the naturalness of their ingredients. These are now produced by almost all of the well-known companies, which purchase many of their raw materials from Evonik.
In other news, the company recently rolled out a new website for Evonik’s Personal Care Business Line.
More info: www.evonik.com/personal-care
Gattefossé Debuts New Active
• Gattefossé launched its latest active ingredient, Gatuline Radiance, during NYSCC Supplier’s Day 2012. Inspired by Traditional Chinese Medicine, Gatuline Radiance is a fruit extract of Evodia rutaecarpa, a fast growing shrub of Asian origin.
A new anti-aging ingredient, Gatuline Radiance acts on skin microcirculation to improve all aspects of skin radiance and complexion—color, luminosity, texture fineness and pore size can all be seen to be improved by Gatuline Radiance, according to the company. The product has been tested in-vivo versus placebo.
More info: www.gattefosse.com
Taiki Makes Preservative Free Mascara Formulations A Possibility
• Taiki Group has developed the first antimicrobial mascara with EcoG+, an antimicrobial resin that allows preservatives to be eliminated from the formula. This safe innovation provides complete protection of the product, according to the company.
For years, Taiki has been looking for a method to safeguard packages. By incorporating silver and silica, this patented process has afforded Taiki a breakthrough in packaging technology.
“With EcoG+, the package provides preservative protection, and the silica allows for a 40-70% reduction in use of petrochemical resins,” said Jim Perry, president/CEO, TaikiUSA. “We are extremely excited about the introduction of EcoG+. It has taken years to deliver a product that improves safety and is in the right direction for the environment. Consumers want effective products, but they also want safe products. We are also introducing EcoG+ in lipgloss tubes, jars and functional containers for makeup and skin care uses.”
More info: www.taikiusabeauty.com
Silicone Rubber Helps Silver Screen Stars Shine
• Nearly a century after chemist Max Factor created a light, semi-liquid greasepaint that ushered in the first makeup specifically used for movies, no extra-terrestrial, monster or mutant would make it to the big screen without sophisticated prosthetics, masks or even full-body costumes—often made from silicone rubber.
“Silicone rubber is easy to work with, is durable and waterproof, can work in a wide range of temperatures, and most importantly, it can be formed to create intricate, lifelike detail,” said Ivan Mini, global market manager for Xiameter brand from Dow Corning.
Today, silicone rubber is part of movie lore. “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe” featured numerous characters enhanced by silicone prosthetics and earned the 2005 Academy Award for Achievement in Makeup. For “X-Men” in 2000, a full silicone cast of Hugh Jackman’s arm was taken in order to appropriately design Wolverine’s claws.
Movies also have spawned a thriving memorabilia industry. One example demonstrates the durability of silicones—a distinctive pointed ear worn by Leonard Nimoy in the original 1979 “Star Trek” film in his portrayal of Spock, the half-human, half-Vulcan first officer of the USS Enterprise, recently sold at auction for approximately $1,000.
The Xiameter brand has a range of standard, moldmaking silicone rubber products available online at Xiameter’s website.
More info: www.xiameter.com