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Axe Launches New Website

March 16, 2009 ties in to brand’s grooming campaign

A guy's typical weekend includes nights that extend into early mornings, power naps that substitute for deep slumbers and flurries of text messages with new spots to meet up with friends. The only thing routine about his lifestyle is its unpredictability and the need to be ready for anything.

That's why Axe has launched a complete line of body washes and body sprays, says the company. To accompany this new collection, Axe has launched, a website that features an instructional talk show and “digital pranking” system to help concerned friends rehabilitate buddies in need of a makeover.

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