Breaking News

Axe Launches New Website

March 16, 2009

TheFixers.com ties in to brand’s grooming campaign

A guy's typical weekend includes nights that extend into early mornings, power naps that substitute for deep slumbers and flurries of text messages with new spots to meet up with friends. The only thing routine about his lifestyle is its unpredictability and the need to be ready for anything.

That's why Axe has launched a complete line of body washes and body sprays, says the company. To accompany this new collection, Axe has launched TheFixers.com, a website that features an instructional talk show and “digital pranking” system to help concerned friends rehabilitate buddies in need of a makeover.

More info: www.TheFixers.com


  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • It’s Magic!

    It’s Magic!

    Melissa Meisel, Associate Editor||March 20, 2017
    Argan oil-infused ‘Moroccan’ lip care brand jumps from WholeFoods into CVS.

  • On the Cutler Edge

    On the Cutler Edge

    Melissa Meisel, Associate Editor||March 13, 2017
    Top brand source at Redken forecasts up-to-the-minute hair trends.

  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?