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Noveon Consumer Specialties Rolls Out SensiMap Concept

Published May 5, 2008
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Noveon Consumer Specialties rolled out its formulation themes from the SensiMap Formulating Concept at In-Cosmetics 2008. According to the company, each theme is illustrated by four prototype skin care products using the appropriate combination of Carbopol polymers and Schercemol esters. Combining Carbopol polymers with Schercemol esters harmonizes sensory cues to provide a pleasant skin feel from initial application through to afterfeel. Each formulating theme aligns with a specific industry trend and is designed to match the sensory expectations in a particular region of the world. More info: www.sensimap.com

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