Nearly two-thirds of women say the economy is affecting how much they spend on beauty products and services, according to a recent survey by DailyMakeover.com, with more than half reporting they are spending less on makeup, hair products and salon treatments.
As a way to save, nearly half of the women who responded to the recent online survey said they have changed the brands of beauty products they purchase in order to save money. Even more (55%) said they are spending less on professional salon services and opting to do things themselves such as coloring their hair and doing their own nails.
“At DailyMakeover.com, more than four million women come to our website each month to find the latest information on beauty trends, looks and to share their insights with our community, so we pride ourselves on understanding women’s attitudes on beauty trends and issues,” said Jeannette McClennan, chief executive officer, DailyMakeover.com.
“While women may be spending less on their products and services, they aren’t eliminating them. We have seen that they want to find alternatives and more than ever are using our virtual makeover tool to try new hairstyles and makeup before making a purchase or spending money at the salon to change their look.”
Nearly half (47%) of all the women surveyed said they had already changed brands of particular beauty products to save money; 61% of women aged 45-54 said they had already changed brands.
Nearly three-quarters of respondents (73%) said they would change lipstick and two-thirds said they would change shampoo and/or conditioner. Other items included: blush/bronzer (67%) lotions/cleansers (64%) and foundation (57%).
In conjunction with survey findings, DailyMakeover.com has introduced a new blog within its online beauty community, Beauty on a Dime. Megan McIntyre, associate editor for Dailymakeover.com, will provide tips and relevant information for women on how they can manage their regime on a budget.