Keeping up with the latest trends, Pureology Serious Color Care has renovated its Pureology.com site for hair care professionals.According to the company, the revamped website features new Pureology brand imagery with a dynamic homepage and expandable interactive framework to supply the salon community with up-to-date resources to learn about the brand and help increase salon business.
“The new Pureology.com site is an easy to use destination for Pureology salon professionals to learn about products, grow their business and connect with other salon professionals,” said Rachel Weiss, senior director of interactive marketing for Pureology.
“The new Pureology.com pro site includes updated reference guides, planograms and a new salon locator allowing salons connecting to consumers searching for the latest Pureology products and services,” Ms. Weiss added.
Pureology also offers a widget that can be downloaded to update consumers with new contests, surveys, product promotions, weekly beauty tips and the latest product launches.
More info: www.pureology.com, www.pureology.com/widget