The Net Works

QVC’s Mally Beauty Rolls Out Mally TV Online

November 30, -0001

Mally Beauty, known for employing an indie approach to business, launched on QVC in 2005 at a time when beauty start-ups still rejected home shopping. The company is once again proving itself a trailblazer with the launch of www.MallyBeauty.com.

The site includes traditional e-commerce, demo and branded components, as well as Mally TV, which allows viewers to see company founder Mally Roncal with various friends as well as assorted beauty product demonstrations.

The site features other components such as “Team Mally,” which allows fans to get involved in the brand, spread the word and drive sales while benefiting from financial incentives.

More info: www.MallyBeauty.com
blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.