Mally Beauty, known for employing an indie approach to business, launched on QVC in 2005 at a time when beauty start-ups still rejected home shopping. The company is once again proving itself a trailblazer with the launch of www.MallyBeauty.com.
The site includes traditional e-commerce, demo and branded components, as well as Mally TV, which allows viewers to see company founder Mally Roncal with various friends as well as assorted beauty product demonstrations.
The site features other components such as “Team Mally,” which allows fans to get involved in the brand, spread the word and drive sales while benefiting from financial incentives.
More info: www.MallyBeauty.com