The Net Works

Clariant and eDesigner

November 14, 2005

Holden, MA-based Clariant Masterbatches teamed up with innovative online design community eDesigner Studio to enable their customers to build their specifications in an electronic format.
A full line of Clariant Masterbatches’ standard colors is available on the eDesigner site for users to access and make selections. The client can request a color chip sample from Clariant to be sent for a specific project. Company executives said this results in a dramatic reduction in the time required to combine stock pieces for a new packaging look.
EDesigner Studio is a free, web-based design tool that allows visitors to establish a personal folio and store, share or revise packaging variations and import them into a presentation for internal use. Pertinent specifications for each selection is displayed. Information such as minimum order quantity, material, size, finish and manufacturer are also available. Clariant Masterbatches provides the color selection tool that allows more creativity for all of the plastics components. “Our site features flexible and rigorous underlying design tools that quickly move a project from an idea to a reality,” said Andrew Rock, founder, eDesigner Studio. “Our business goal is to link suppliers with buyers and speed the development process using the web as a channel. By teaming with Clariant Masterbatches, we have added tremendous value to our visitors’ experience.”