Leading women’s media company iVillage
and the MSN network have entered into a
content publication agreement. Under the
terms of the agreement, MSN will present
certain iVillage content on its women’s
chanel, MSN Women.
IVillage will contribute beauty, fashion
and style, relationships, home, food, career
and money content. The content will
include columns, resources and expert
opinions on topics important to women.
Startup is scheduled for this fall.
“Our promise is to make iVillage the
internet for women, and we believe our
relationship with MSN will give women
worldwide one of the deepest and broadest
resources online,” said Douglas
McCormick, chairman and chief executive
officer, iVillage. “People can go to the
iVillage content on MSN Women and find
the same quality resource women have
come to expect and rely on at iVillage.
Links to related content at iVillage will
appear on MSN Women and other places
iVillage content appears on MSN.
“Our agreement with iVillage is a perfect
addition to our strategy of working with
industry leaders to offer premier content to
MSN customers,” said Christopher Payne,
vice president, MSN.