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National Starch Adds Gel Selector Tool

Published November 14, 2005
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National Starch Personal Care developed a hair gel selector tool on its site to help formulators build “the next generation of sensational hair styling formulas” for consumers that require a new level of performance, according to company executives. The tool allows formulators to enter a set of performance requirements that lead them to a polymer or set of polymers that best match specific hair gel product concepts.

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