11.14.05
According to a DoubleClick survey, “rich-media” internet ads that include pop-ups and ads that fly across the computer screen are more popular with advertisers than a year ago. The survey revealed that rich-media ads accounted for 37% of the 172 billion third-quarter ads DoubleClick delivered to websites, up from 17% in the first quarter of 2002. Executives said the use of rich media has been increasing by about 10% a quarter.
www.doubleclick.com
www.doubleclick.com