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The Untapped Potential

Published November 14, 2005
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February 14th has come and gone, but too many marketers continue to miss out on the Valentine’s Day opportunities. According to Wendy Liebman, president of WSL Strategic Research, Valentine’s Day is rapidly becoming a key holiday for retailers and marketers alike.
In fact, it may have already surpassed Halloween as a big shopping day. According to The National Retail Federation, consumers spend an average of $95 on Valentine’s

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