Dow Corning’s web-enabled business unit Xiameter.com provides customers with the lowest-base price for mature silicone products, according to company executives. The business marked its one-year anniversary last month, and first-year results exceeded company estimates.
Xiameter offers a web-enabled platform for online order entry, production and guaranteed on-time shipment of more than 350 products with no human interaction. The Xiameter model enables marketers of personal products, coatings and other products to enjoy double-digit savings in many instances. Now the model is being expanded into other business segments, such as rubber and life sciences.
“Xiameter’s growth in 2002 came from several areas,” said Michael Lanham, Xiameter’s newly-appointed director of global business. “We attracted a significant number of new customers, we’re increasing share at existing customers and we have benefitted from expanded applications for silicon-based materials.” He added that “in addition, Xiameter has made silicone products affordable for companies that couldn’t peviously afford them.”
Dow executives said the company projects continued growth based on the addition of more than 100 new products to the Xiameter series.
Xiameter products are currently available in 80 countries globally, compared to 50 countries a year ago.