Essenciaonline.com is an e-commerce and informational site that is helping to grow Essencia’s beauty brand and retailer base. To help draw attention to the portal, all publicity and marketing materials drive retail and wholesale customers directly to the site.
The website is more than just an online catalog, according to company executives. Visitors can fill out a skin care survey and receive a tailor-made skin care regimen. “Healthful Hints,” a monthly newsletter from Juliana Lipe, the company’s founder and a certified aromatherapist, gives company news and progress. Essencia’s line of all-natural, essential oil-based products are also detailed on the website.