Ninety percent of direct-selling firm Mary Kay’s orders now come via the internet, but the company still focuses on personal relationships, executives insisted.
Of its 650,000 U.S. sales associates, 230,000 have personal Mary Kay websites today. Globally, Mary Kay has 1.1 million sales associates.
“(The addition of technology) changes the image of Mary Kay to someone. We are not going to use the internet to bypass consultants,” said David Hall, president and chief executive officer, Mary Kay. “It is an operational tool.”
About 700 people at corporate headquarters have been with the company for more than 10 years. “The culture (of Mary Kay) is ingrained in that group,” Mr. Hall said. All new employees go through a three-day orientation to become familiar with the company’s origins and the sentiments of Mary Kay, including the Golden Rule.