Happi.com will include a Personal Care Cybrary gateway that will allow its users to access the Cybrary’s massive chemical industry product library. This will supplement Happi.com’s extensive database of industry articles and literature and make it an even more valuable resource for industry professionals worldwide.
“We’ve always had great admiration for Happi’s leadership in the industry, and believe this partnership is a great opportunity for the personal care community,” said Bruce Ianni, founder and chief executive officer of Chemidex. “The raw material suppliers represented in the Chemidex Cybrary gain interaction with the Happi audience and benefit from an expanded base of potential customers. In turn, the users of Happi.com enjoy direct access to Chemidex’s deep chemical industry content.”
“Our overriding goal is to keep our readers well-informed about industry news and product trends,” said Matthew Mont- gomery, executive vice president of Happi and Rodman Publishing. “Incorporating access to the largest depository of continuously updated product information in the personal care business, and working with a leading online innovator improves our ability to meet that goal.”
The Chemidex Cybrary is the chemical industry’s most powerful search engine, designed specifically to accelerate the formulation of adhesives and sealants, graphic arts and inks, paint and coatings, and personal care and cosmetics products. Chemidex currently has more than 15,000 registered members representing 2,500 formulation companies operating in North American and Europe. Membership in the Chemidex Cybrary requires a permission-based registration and is free to chemical formulators; chemical suppliers pay an annual fee. The company currently has more than 220 global suppliers of chemical raw materials represented in the Cybrary, providing formulators with access to more than 50,000 documents in 12 languages.