The Net Works

Companies Jump on iBuilder Bandwagon

November 22, 2005

Five fashion brands jumped on the direct e-mail marketing bandwagon this holiday season, according to e-mail marketing company VerticalResponse, San Francisco, CA. Vera Wang, Fred Segal, Sigerson Morrison, Simayof and Nicole Miller all utilized Vertical Response’s iBuilder to build, control and measure their direct marketing campaigns.
The iBuilder shopping experience enables companies to create a cu stomized, branded HTML within minutes with no technical experience needed. Using iBuilder is comparatively inexpensive; for example, it costs just $650 to send 75,000 e-mails, company executives said.
www.verticalresponse.com
blog comments powered by Disqus
  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • Multi-Cultural Beauty Update

    Multi-Cultural Beauty Update

    Christine Esposito, Associate Editor||April 1, 2016
    Established brands and start-ups address the needs of multi-cultural beauty consumers.

  • The Scalp Microbiome

    The Scalp Microbiome

    Nava Dayan PhD, Dr. Nava Dayan LLC||April 1, 2016
    A review of recent findings and innovative approaches for treating scalp disorders.