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Companies Jump on iBuilder Bandwagon

Published November 22, 2005
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Five fashion brands jumped on the direct e-mail marketing bandwagon this holiday season, according to e-mail marketing company VerticalResponse, San Francisco, CA. Vera Wang, Fred Segal, Sigerson Morrison, Simayof and Nicole Miller all utilized Vertical Response’s iBuilder to build, control and measure their direct marketing campaigns.
The iBuilder shopping experience enables companies to create a cu stomized, branded HTML within minutes with no technical experience needed. Using iBuilder is comparatively inexpensive; for example, it costs just $650 to send 75,000 e-mails, company executives said.

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