Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue October 2015
 •  Gallagher To Retire From Croda  •  China: The Hidden Dragon of Pro Skin Care Market  •  Wen Expands With Body Care  •  Palettes Big at Cle de Peau  •  Galderma Rolls Out Therapeutic Skin Care Line

Companies Jump on iBuilder Bandwagon

Published November 22, 2005
Related Searches: executives brand companies holiday
Post a comment
Five fashion brands jumped on the direct e-mail marketing bandwagon this holiday season, according to e-mail marketing company VerticalResponse, San Francisco, CA. Vera Wang, Fred Segal, Sigerson Morrison, Simayof and Nicole Miller all utilized Vertical Response’s iBuilder to build, control and measure their direct marketing campaigns.
The iBuilder shopping experience enables companies to create a cu stomized, branded HTML within minutes with no technical experience needed. Using iBuilder is comparatively inexpensive; for example, it costs just $650 to send 75,000 e-mails, company executives said.

blog comments powered by Disqus