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BASF's Portal Offers Distribution Information

Published November 22, 2005
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BASF launched a new website to provide authorized BASF distributors an easy way to locate sources for the company’s products.

Based on BASF’s extensive product portfolio, www.basf.com/distributornetwork allows distributors to access information on where BASF’s chemical products are produced, stocked and distributed in North America. The site includes information on the most frequently ordered oxo alcohols, inorganic salts, diols and polyalcohols, chelates and amines, as well as specialty intermediates and performance chemicals such as surfactants.

“BASF is implementing a ‘harmonized approach’ to distribution,” said Frank Bergonzi, director, distribution program management for BASF’s North American chemicals business. “This means that we’re giving distributors a wide product selection that only the world’s largest chemical company can provide, and enabling our channel partners to put together truckload orders across the various assets we operate in North America. We are making it easier and faster to buy from BASF and (are) significantly reducing the time it takes to locate and source the products they need.”

Early in 2005 BASF will add features including price lists, distribution policies and business rules. Links to individual product literature and material safety data sheets will also be added. The new site complements BASF’s e-commerce platform, WorldAccount.

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