The Net Works

BASF's WorldAccount Is a Hit with Customers

November 22, 2005

BASF’s North American consumers are reaping the benefits of WorldAccount, the company’s self-service internet portal. According to BASF executives, transaction and volume usage of WorldAccount has increased. The global on-line, e-commerce vehicle provides customers with a homogeneous, integrated purchasing platform with state-of-the-art technology.

During 2004, registered users increased to nearly 3000, representing about 15% of North American sales. In addition, a customer survey conducted by Burke, Inc., Cincinnati, OH, indicated 90% of BASF’s WorldAccount customers said they were “always satisfied” with their on-line experience at BASF’s WorldAccount site.

WorldAccount offers order entry and status, a product catalog, technical information including material safety data sheets, certificates of analysis, reports and other functions. It is available in 11 languages.
blog comments powered by Disqus
  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.