BASF’s North American consumers are reaping the benefits of WorldAccount, the company’s self-service internet portal. According to BASF executives, transaction and volume usage of WorldAccount has increased. The global on-line, e-commerce vehicle provides customers with a homogeneous, integrated purchasing platform with state-of-the-art technology.
During 2004, registered users increased to nearly 3000, representing about 15% of North American sales. In addition, a customer survey conducted by Burke, Inc., Cincinnati, OH, indicated 90% of BASF’s WorldAccount customers said they were “always satisfied” with their on-line experience at BASF’s WorldAccount site.
WorldAccount offers order entry and status, a product catalog, technical information including material safety data sheets, certificates of analysis, reports and other functions. It is available in 11 languages.