The Net Works

BASF's WorldAccount Is a Hit with Customers

November 22, 2005

BASF’s North American consumers are reaping the benefits of WorldAccount, the company’s self-service internet portal. According to BASF executives, transaction and volume usage of WorldAccount has increased. The global on-line, e-commerce vehicle provides customers with a homogeneous, integrated purchasing platform with state-of-the-art technology.

During 2004, registered users increased to nearly 3000, representing about 15% of North American sales. In addition, a customer survey conducted by Burke, Inc., Cincinnati, OH, indicated 90% of BASF’s WorldAccount customers said they were “always satisfied” with their on-line experience at BASF’s WorldAccount site.

WorldAccount offers order entry and status, a product catalog, technical information including material safety data sheets, certificates of analysis, reports and other functions. It is available in 11 languages.
www.worldaccount.basf.com
blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.