Mr. Edwards wanted to find a way to make it easy for beauty editors to research fragrances while providing a website where fragrance lovers could learn more about fragrances. The Fragrance Foundation’s fragrance directory site is a resource tool for specific information on any fragrance currently distributed in the U.S. The directory is updated periodically and allows its users to find fragrance information, such as launch dates (U.S. and European), description, fragrance family category, essential oil house, as well as distributor and company contact information. The directory is searchable by the following categories: fragrances, fragrance houses, U.S. companies, fragrance families, fragrances by year, FiFi winners and Hall of Fame winners. Through its services, the site allows fragrance companies to be able to connect with journalists, sales associates and consumers.
The Fragrance Foundation is also offering fragrance companies the opportunity to add supplemental information to their listings, such as advertisements, web links and press materials. More info: Mary Ellen Lapsansky, (212) 725-2755 x206; E-mail: email@example.com; www.fragrance.org.