The new customer-focused effects and services page includes sections such as “Visual Appeal,” “Content Protection,” “Enhanced Package Performance,” “Smart & Security Packaging,” “Safety” and “Processing Efficiency”. Rapidly accessible and easy to use, the freshly designed website enables users to obtain information via different routes, including “Products,” “Applications,” “Effects and Services.” The language is comprehensible to all partners in the packaging supply chain, from technicians to designers.
“The requirements of the packaging market vary enormously and the packaging supply chain involves numerous different people and skills,” said Markus A. Meier, head of Ciba Specialty Chemicals’ Market Platform Packaging. “Packaging manufacturers need to supply products that keep perishable products fresh, attractive and tasty. Numerous suppliers now demand packaging with low environmental impact and high recyclability. Relevant to all stages of the processing chain, Ciba’s website leads users to full solutions for all kinds of packaging, geared to market demand.”
Ciba Specialty Chemicals set up Market Platform Packaging in 2005 to add value throughout the packaging supply chain by bringing together the company’s entire know-how in the field. This ensures that customers can obtain full solutions for their packaging needs from one source. www.cibasc.com/packaging.