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Published September 8, 2006
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Reckitt Benckiser Inc. has launched the RB-Idealink program, a website to help uncover new product ideas and strengthen innovation.
“The core of RB-Idealink is our new website, www.rb-idealink.com,” said Kevin McFarthing, global director of strategic alliances. “It goes into detail about the technologies and products we're looking for, and

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