Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue May 2015
 •  Palmers Casts Hewitt for Fall Campaign  •  UPDATE: P&G Sells Frédéric Fekkai  •  Novex Expands With Curls Collection  •  Net-A-Porter Picks Up Goldfaden MD  •  Spectrum Buys Armor All
Print

Something for Nearly Nothing



Published December 5, 2006
Related Searches: companies unilever cosmetics
Post a comment
Consumer product companies that are plugged into the internet are reaping big rewards with very little costs. According to a recent article in Advertising Age, Unilever’s 75-second viral film, Dove Evolution, generated 1.7 million views on You Tube in less than a month. Moreover, the spot has received plenty of publicity via the talkshow circuit.
Unilever credits the success to a major PR campaign spearheaded by Edelman, NY. The film is a lightening fast look at how cosmetics and photo-retouching efforts


blog comments powered by Disqus