Consumer product companies that are plugged into the internet are reaping big rewards with very little costs. According to a recent article in Advertising Age, Unilever’s 75-second viral film, Dove Evolution, generated 1.7 million views on You Tube in less than a month. Moreover, the spot has received plenty of publicity via the talkshow circuit.
Unilever credits the success to a major PR campaign spearheaded by Edelman, NY. The film is a lightening fast look at how cosmetics and photo-retouching efforts