The Net Works

Davi Skincare Makes Debut On BergdorfGoodman.com

January 10, 2007

Bergdorf Goodman has introduced the complete Davi skincare line on its site, BergdorfGoodman.com, broadening the company’s product reach from the floor of the legendary department store to its presence online. Among other products, BergdorfGoodman.com now features women’s and men’s Le Grand Cru, a luxurious anti-aging face cream that nourishes the skin with antioxidants found in grape seed oil. Davi launched its line at the New York department store in October. The launch included a prominent window display.

“Bergdorf Goodman is a retail icon and we are thrilled that Davi is not only available at the New York department store but to the world at BergdorfGoodman.com,” said Carlo Mondavi, co-founder and chairman of Davi. “It is the quality and legacy associated with Bergdorf Goodman that is a perfect fit for Davi, a company that prides itself on the indelible reputation associated with my family's name.” More info: www.bergdorfgoodman.com.
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