An important feature of the site links potential customers directly to a Bell representative in their region of the world. A clickable map assists the visitors in locating detailed contact information so users are directed to the appropriate location/contact. Bell’s focus was to give customers personable and professional service through direct contact with employees.
Another feature of the site highlights the four divisions of Bell’s product lines (flavors, fragrances, botanicals and ingredients) with distinct sections. The sections expand upon the industries Bell serves and the specific applications of where the products can be applied for these industries. An About Us section includes information on how William M. Bell started the company in 1912.