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Happi's April Webinar Makes Sense of Scents



Published April 11, 2007
Related Searches: safety growth household fragrance
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Successful brands create an emotional connection with consumers. The best way to make that connection is through scent. Whether your company markets the finest of fine fragrance or the most effective household cleaner, now more than ever, fragrance is a key selling point. To learn more about the role of fragrance in our lives and the state of the global fragrance industry, be sure to sign up for Happi’s April webinar. Our speakers, Ladd Smith and Jean-Pierre Subrenat, will look at how consumers view fragrance and the key issues facing marketers and suppliers in this dynamic segment.

At the April 26 event, Mr. Smith, president of Research Institute for Fragrance Materials, will share a recent short film “What People are Saying,” which gauges public perception and knowledge about the fragrance industry. The film covers key questions about the use of fragrances and their perceived safety as well as company behavior.

Mr. Subrenat, chairman of the World Perfumery Congress and president of Creative Concepts, will look at some of the major issues to be discussed at the upcoming World Perfumery Congress in June. His presentation will focus on the future of perfumery, the impact of regulations, how small companies can still compete against multinationals, the new prestige and the growth of naturals and creativity.

More info: www.happi.com.


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