The Net Works

Happi's April Webinar Makes Sense of Scents

April 11, 2007

Successful brands create an emotional connection with consumers. The best way to make that connection is through scent. Whether your company markets the finest of fine fragrance or the most effective household cleaner, now more than ever, fragrance is a key selling point. To learn more about the role of fragrance in our lives and the state of the global fragrance industry, be sure to sign up for Happi’s April webinar. Our speakers, Ladd Smith and Jean-Pierre Subrenat, will look at how consumers view fragrance and the key issues facing marketers and suppliers in this dynamic segment.

At the April 26 event, Mr. Smith, president of Research Institute for Fragrance Materials, will share a recent short film “What People are Saying,” which gauges public perception and knowledge about the fragrance industry. The film covers key questions about the use of fragrances and their perceived safety as well as company behavior.

Mr. Subrenat, chairman of the World Perfumery Congress and president of Creative Concepts, will look at some of the major issues to be discussed at the upcoming World Perfumery Congress in June. His presentation will focus on the future of perfumery, the impact of regulations, how small companies can still compete against multinationals, the new prestige and the growth of naturals and creativity.

More info:
blog comments powered by Disqus
  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.