"We are thrilled that ZAPZYT will be the first company to utilize this technology in a campaign on MySpace," said Whitney Burns, vice president for Waltman Pharmaceutical, Inc.
The ZAPZYT MySpace campaign incorporates interactive banners and personalized introductions from actress Kate James and former MTV Real World/Road Rules challenger Derrick Kosinski. Viewers will be able to link back to the ZAPZYT MySpace profile page to receive more information on the product, become a profile page friend, download interactive elements and enter to win prizes. In this campaign interactive online technology will be used instead of traditional media such as TV spots, print ads, and/or radio/outdoor. The campaign will run on MySpace through September.
More info: www.myspace.com/zapzyt.