The Net Works

Beauty.com Relaunches Site with Consultation Tools

December 4, 2007

Beauty.com is launching new industry leading features to its recently redesigned web- store. Consumers will have direct online access to personalized, comprehensive recommendations for skin and hair care regimens across multiple brands and price points. The personalized skin care analysis begins with a brief online questionnaire. The consumer will receive a choice of up to four recommended products for each step in their individual skin care regimen.

“We designed our Skin Analysis feature to provide consumers with real education about products and active ingredients," said Kathleen McNeill, vice president of beauty for Beauty.com and drugstore.com.

The personalized hair care consultation also begins with a questionnaire with a focus on selecting the best shampoo, conditioner, treatment, and styling products. More info: www.beauty.com.

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