The Net Works

Beauty.com Relaunches Site with Consultation Tools

December 4, 2007

Beauty.com is launching new industry leading features to its recently redesigned web- store. Consumers will have direct online access to personalized, comprehensive recommendations for skin and hair care regimens across multiple brands and price points. The personalized skin care analysis begins with a brief online questionnaire. The consumer will receive a choice of up to four recommended products for each step in their individual skin care regimen.

“We designed our Skin Analysis feature to provide consumers with real education about products and active ingredients," said Kathleen McNeill, vice president of beauty for Beauty.com and drugstore.com.

The personalized hair care consultation also begins with a questionnaire with a focus on selecting the best shampoo, conditioner, treatment, and styling products. More info: www.beauty.com.
blog comments powered by Disqus
  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.