For the first time ever, the Nivea website has been included in the Web Globalization Report Card by Bytelevel Consulting. The report identifies those companies that have develped websites that successfully balance global reach with local usability. The report rates the websites of 200 companies across 18 industry segments.
At No. 45, no other cosmetic brand website ranked higher than the Nivea website. The website received this rating based on the old homepage. Nivea’s website is currently undergoing its first relaunch. More info: www.nivea.com.