The Net Works

Smashbox and Sephora Search For the Next Beauty Guru Online

July 14, 2008

Cutting-edge company Smashbox Cosmetics has teamed up with leading retail beauty chain Sephora for round one of the “Are You the Next Beauty Guru?” campaign powered by social media advertising platform Brickfish.

The campaign, located at www.smashbox.com/beautyguru, invites beauty mavens to create videos, develop commercials or submit blogs with photos showcasing their visions for the next must-have beauty products.

The grand prize winner will receive a bevy of prizes including a one week apprenticeship at Smashbox Cosmetics to design the official Smashbox Fashion Week Makeup Palette and an all-expenses-paid, three-day trip for two to Los Angeles to attend Mercedes-Benz Fashion Week in March 2009 for the star-studded debut of their palette, which will be sold exclusively at Sephora nationwide as well as in the Sephora print catalog.

The Smashbox Beauty Guru will be chosen during the second round of the campaign, to be announced this summer. In addition to the grand prize winner, a panel will give away Smashbox Swag Bags to the top 10 scores from round one. More info: www.smashbox.com/beautyguru

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