Textured hair care marketer SoftSheen-Carson rolled out a redesign of its online presence, www.softsheen-carson.com. According to the company, the site has been revamped with breakthrough technology, interactive elements, enhanced graphics, improved navigation and more.
“We view this redesign as the next step in the company’s ongoing commitment to creating a premier online lifestyle destination for ethnic hair care consumers,” said Angela Guy, general manager, SoftSheen-Carson.
She added, “This innovative site will guide the consumer through a range of insightful beauty tips, ethnic hair product information and unique entertainment-based content.”
The online locale will also contain a link to the new “SSC Lounge,” a program where consumers are rewarded with prizes.