11.17.08
Bath and Body Works recently added a home fragrance microsite on its website, www.bathandbodyworks.com. The new microsite enables visitors to take a journey with home fragrance expert Harry Slatkin, where they can see, hear and experience his expertise in home fragrance with the click of a mouse.
The microsite is divided into three sections: education, shopping and fragrance finder. Viewers may choose from a library of webisodes to learn more about home fragrance—how to layer, the difference between a Wallflower and a Scentport and what makes up the perfect autumn collection, just to name a few.
The microsite is divided into three sections: education, shopping and fragrance finder. Viewers may choose from a library of webisodes to learn more about home fragrance—how to layer, the difference between a Wallflower and a Scentport and what makes up the perfect autumn collection, just to name a few.