The Net Works

BBW Launches Home Fragrance Microsite

November 17, 2008

Bath and Body Works recently added a home fragrance microsite on its website, www.bathandbodyworks.com. The new microsite enables visitors to take a journey with home fragrance expert Harry Slatkin, where they can see, hear and experience his expertise in home fragrance with the click of a mouse.

The microsite is divided into three sections: education, shopping and fragrance finder. Viewers may choose from a library of webisodes to learn more about home fragrance—how to layer, the difference between a Wallflower and a Scentport and what makes up the perfect autumn collection, just to name a few.
blog comments powered by Disqus
  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.