The Net Works

BBW Launches Home Fragrance Microsite

November 17, 2008

Bath and Body Works recently added a home fragrance microsite on its website, www.bathandbodyworks.com. The new microsite enables visitors to take a journey with home fragrance expert Harry Slatkin, where they can see, hear and experience his expertise in home fragrance with the click of a mouse.

The microsite is divided into three sections: education, shopping and fragrance finder. Viewers may choose from a library of webisodes to learn more about home fragrance—how to layer, the difference between a Wallflower and a Scentport and what makes up the perfect autumn collection, just to name a few.
  • Supply-Side Innovations

    Supply-Side Innovations

    Tom Branna, Editorial Director||March 1, 2017
    Raw material suppliers roll up their sleeves and roll out their new products for the global cleaning industry.

  • New Faces in Familiar Places

    New Faces in Familiar Places

    Tom Branna, Editorial Director||March 1, 2017
    The American Cleaning Institute officially welcomed its new president.

  • Special Delivery

    Special Delivery

    Tom Branna, Editorial Director||March 1, 2017
    UV protection is important, but what good is that sunscreen if consumers won’t apply it?