Jane Iredale, a marketer of makeup, has relaunched its website. The new site, www.janeiredale.com, provides users with a comprehensive overview of the line; application tips from Jane Iredale experts; what’s new, and an exciting virtual-makeover tool—a first in the industry.
Visitors to the new site will also find the updated look to be user friendly and easy to navigate. Some new features include The Mineral Makeover Room, which enables users to choose a model with a face shape and skin tone similar to their own and apply Jane Iredale products in different shades and intensities. Brush Up Your Technique provides instructional videos on everything from the basics to advanced techniques and special event looks. Follow That Look lets visitors choose from a selection of model images and receive an instant list of the products used to create the looks.
In addition to these features, professional accounts will have access to a sales support section, which provides information on how Jane Iredale supports business building endeavors.
More info: www.janeiredale.com