07.06.07
22. Schering-Plough
Kenilworth, NJ
908.298.4000
www.schering-plough.com
Sales: $565 million
Sales:
$565 million for sun and foot care. Corporate sales: $10.6 billion. Net income: $1.1 billion.
Key Personnel:
Fred Hassan, chairman and chief executive officer.Major Products:
Sun care—Coppertone and Bain de Soleil; Foot care—Lotrimin AF and Tinactin antifungals.
New Products:
Coppertone QuickCover lotion sprays (SPF 50), Coppertone Sport Continous Spray (SPF 50).
Comments:
Sales of foot care products rose 3% to $343 million, while sales of sun care products were up 9% to $222 million. Global sun care sales rose nearly 13% in 2005, reaching $5.6 billion, with U.S. sales accounting for about $1.3 billion of that, according to Euromonitor Internation- al, Chicago, IL. And with consumers becoming increasingly educated on the sun’s damaging effects, that number is primed to take off with a projected growth of 28% between 2005 and 2010, to reach almost $7.2 billion. According to Information Resources Inc., sales of sunscreen rose to nearly $515 million for the year ended Dec. 31, 2006.For 2007, Coppertone made convenience a priority. Coppertone’s QuickCover lotion sprays provide SPF 50 sun protection in a convenient one-touch spray application. Each of the four QuickCover formulas––UltraGuard SPF 50, Oil-Free, Kids and Water Babies––also contain photostabilized avobenzone to protect against UVA and UVB rays that cause skin aging and burning and show where they go so parents can be sure kids are completely covered.
“Proper application and reapplication of sunscreens is a critical factor in delivering effective sun protection,” said Beth Lange, senior director, sun care R&D and new technologies at Coppertone. “Coppertone Continuous Spray and Coppertone QuickCover lotion sprays are designed to address this barrier to proper application and provide superior sun protection for the whole family in a form that is easy and convenient to use.”
Coppertone has also made advancements in its popular line of Continuous Spray sunscreens by upping the SPF to 50 in Coppertone Sport Continuous Spray.